How to Run a Business During a Zombie Apocalypse, took home the bronze medal in the business category for the Florida Authors and Publishers Association Book Awards. The book was written by President of Richter Publishing LLC, Tara Richter, during the summer of 2020. With the global pandemic cutting sales and shuttering many businesses, Ms. Richter wrote of her own struggles to keep her indie publishing house afloat. The book was released in October 2020, fitting with whimsical zombie images to keep the dire topic in a humorous tone. Humor has always gotten the publisher through many hardships and this one is no exception. The book hit Amazon Best Sellers list and still ranks high in the respective categories eight months later. Interestingly enough many readers have submitted reviews yet Amazon won’t publish them. I suppose they are afraid of the zombies coming to get them too? Irregardless this book will eat away at your brain. Telling the truth of what we all went through as business owners. The truth will be told even if you don’t like it. The book is available on distribution channels all over the world.
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How do you acquire that golden feather in your cap? To become an Amazon Best Seller? Well my friend, with anything there is a method to the madness! There are certain steps that you can take that will help you sell more books. First, let’s break down the difference in Best Seller statuses. The two most popular Best Seller titles to gain are: New York Times Best Seller & Amazon Best Seller. Within Amazon there is #1 Best Seller, then the Best Seller and Hot New Releases categories.
Now let’s discuss how you can become a Best Seller within these different aspects:
New York Times Best Seller
I would say, this is the highest prestige of an author to reach this level. Why? Because it is way more difficult, like climbing Mount Everest in the Himalayas. New York Times Best Seller is the tallest mountain to hike for book sales. The only way you can become a New York Times Best Seller is by selling the most amount of books from the bookstore. Here’s a few obstacles you have to overcome first: Get your book into the bookstore! Then outsell more books from people physically getting off their couches, driving to the place and buying your book. As we know, it’s hard to get people off their digital devices for anything. If you’re famous, this will be easier, as people will know you and most likely there will be more media attention surrounding your book launch. However, if you haven’t reached fame yet, an easier method would be to reach Amazon Best Seller.
Amazon Best Seller
This is selling out the most amount of books than anyone else in your given category that your book is listed in of paperback books. They do have a Kindle Best Seller, but for the sake of this article, we are speaking of physical paperback books. Amazon refreshes their Best Seller list every hour in each separate category. So sales are reported pretty quickly. However, if yours hit, it may take up to 10 hours for results to display. That being said, it’s still way faster than New York Times Best Seller which is being tracked from the Nielsen BookScan database. So that can take weeks to calculate.
This status is another ring above just the Best Seller category. If a book in Amazon reaches this, it adds the little orange tag next to it stating it’s the #1 Best Seller. This title is a little bit harder to receive than just Amazon Best Seller. I’m not sure of exact book sales totals, however, other articles have quoted that you must sell around 5,000 copies a day consistently. Once again, I’m not 100% sure of that number; it’s just from what I’ve researched.
Amazon Best Seller status can be achieved though from having a strategy in place. If you would like to know the steps to making your book a best seller, tune into our next virtual workshop April 16th from 2-4 pm and I will share my secrets with you! Get your tickets here!
The book corresponding with the class will be available soon!