If you are an author, you may be considering creating your own website, even if you are just publishing your first book! A website is a place for all your information to come together, a one-stop shop to collect and promote your work, upcoming projects, events, press engagements, and relevant personal achievements. It also allows you to communicate directly with your audience without the hassles of social media algorithms, while adding professionalism to your reputation and solidifying your brand on your own terms. These are just a few reasons to go ahead and dive into creating that website. Let’s look a bit more deeply at some of the benefits of a website and what you can do with it.  

Benefits of having a website:

Marketing and Sales — The first benefit of having a website is the most obvious—promotion. You can promote your books (and other merchandise if applicable) on your website, and provide a list of links to purchase all your books in one place. Websites are also a straightforward and time-saving method for journalists to contact an author for PR purposes, which helps you to network efficiently.

A Home Base — A website provides a central hub where all your information, including your promotional materials, links to your books, contact info, and other specialized content like blogs, email lists, newsletters, and more are tied together by your brand and presented to the world. Customized on your terms, a website is the place interested readers can seek out to learn more about you, an author they enjoy and want to see more of.

Visibility — This refers to the amount of traffic you are getting on your media platforms, and there are many layers related to this topic. As it relates to websites, traffic is impacted by search engines. When your name or your book title is entered into a search engine, what comes up? Is it your information or something else? Maintaining a website helps search engines discover you when your book title and/or name are entered, increasing the probability that your information will surface when searched.

Community Engagement — Interacting with your audience is essential to growing your reader community. Creating an email list, blog posts, newsletters, or other specialized content unique to the website enables a sense of community to arise as readers respond to your content.

Freedom – A website empowers you to present your work to the world on your own terms, with authenticity and control. Conducting book promotion and community interaction on social media platforms means that you must navigate their algorithms, which can often work against you by not efficiently showing all your posted content to your followers. A website ensures that interested followers can easily access all of your content relatively easily, especially those who are subscribed to your newsletters, emails, and/or blog posts.

Now that we’ve talked about a few of the benefits of creating a website, let’s think about a few of the possibilities for what you can fill it with:

What to include in your website:

Personal Stories — Along with the usual contact info and personal biography, etc., you may also decide to share some behind the scenes content. Although it is not essential to share personal life stories, readers are often interested in your unique process, what inspires you, and your writing process. Giving readers a peek into what goes on behind the curtain can help them understand your writing style and who you are, fostering deeper connections within your readership community.

A List of Your Work — Although this is obvious, your website should contain links to purchase your book, or books, along with links to any other materials you’d like to include, such as online publications or reviews, articles, research, collaborations, press, notable achievements, etc.

Engaging Content — As previously mentioned, an excellent way to interact with readers is through email lists, newsletters, and blog posts. Blogs can be filled with things you are interested in—current topics in the literature scene, pieces of news you find interesting, book reviews and recommendations, tropes familiar to your genre, lists of podcasts, books, films, and other things you like. This content can also include exclusive excerpts of your work, such as scenes that were cut from your book, but readers are still hungry to read.

Events and PR — Notifying readers of opportunities to connect with you makes you seem more approachable, helping them to feel more connected to you. Are you having a book signing? Are you engaged as a speaker, whether virtually or in person? Are you hosting an event? Promote it on your website!

Reader Reviews— Including reader reviews on your website helps to build trust and credibility, as many of us refer to the opinions of others before taking a chance on buying a book when we don’t know the author. Reviews also help to give your readers a voice, and when that is coupled with engagement from you, the author, it helps make readers feel like you are listening and accessible.

Conclusion:

It is up to you to decide if the home base offered by a website is for you. Some authors view the idea of creating a website as daunting and potentially time-consuming, especially in the midst of hectic lives filled with work, family, and other competing tasks. However, the time devoted can be worthwhile, materializing in the form of increased sales, community engagement, and publicity. As a writer, finding balance is essential. Hopefully this list will give you some food for thought as you consider building a website.