James Chittenden founded Triumph Business Communications which provides clients with a full range of public relations services. James was a Marine Corps officer before spending nearly a decade in business in securities and business banking.
The Public Triumph is a complete guide to gaining public relations success based on your strengths. The approach outlined in this book is based on Marine Corps recruit training, where the author served as a recruit training officer and a public affairs officer. This book is a bit of a boot camp for entrepreneurs and offers an aggressive “do it yourself” public relations approach.
You will also go to boot camp. Literally. You will learn about obtaining and shaping media coverage from case studies from both the U.S. Marine Corps and the business world.
You will learn search engine optimization (SEO) for small businesses. You will learn 11 proven elements of newsworthiness from the viewpoint of a reporter. You will learn what to do if you receive negative coverage or anticipate it, turning a disaster into an advantage. Additionally, you will learn some writing skills and how to present your business to the public with panache, pride and confidence.
Get your copy of “The Public Triump” here!