Tag Archives: Richter Publishing

Become an Expert in Your Industry by Becoming a Published Author

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BEING GOOD AT WHAT YOU DO IS NO LONGER ENOUGH IN THE NEW ECONOMY.

Despite a lifetime of hard work, small business owners, consultants and ‘corporate escapees’ often find themselves underpaid, undervalued and under recognized.

Over 8 hours, each speaker will deliver a potent 40 minute talk to arm *you with simple and proven methods for becoming highly valued, highly paid and recession proof no matter what your industry of expertise.

Remember, in the ideas economy, building a thriving business based on *your skills, talents and expertise won’t happen by itself. It takes *preparation and design to get it right. In order to become an expert in your industry you need to publish a book on your niche.

Attend this seminar and Discover the 5 key things you need to do to excel in your industry:

1) Perfect Pitch
2) Publish Your Book
3) Productize
4) Raise Your Profile
5) Partnerships

Click this link to get my special discounted pricing!

http://keypersonofinfluence.com/usa/go.php?p=a133&w=bkpi

Sincerely, Tara Richter, Author & Publisher

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Cyber Monday Buy 1 Get 1 Free KPI Tickets for Jan 2014

 KPI 2014

Have I told you about the Key Person of Influence program I’m attending?

It is a full strategy day to help you strap some serious entrepreneurial horsepower to your business.  I’ve met the organizers of the event and I’m really looking forward to it.  I think it will have what we need to make 2014 the year to make our profits grow, enjoy our downtime, and regain control of our business rather than letting our business control us.

On January 31, 2014, Entrevo USA, will be hosting 500 small business owners, entrepreneurs and corporate executives at an 8-hour Brand Accelerator Day, featuring 5 successful, local industry titans, sharing their successes and expertise to help you become a highly-valued, highly-paid center of influence in your industry.

In honor of Cyber Monday, they are offering an unprecedented BUY ONE GET ONE FREE ticket offer.  Buy one ticket and get a second at equal or lesser value.  Get one for yourself to enjoy this day of great content and networking, and get a second for a business partner, client, or to use as incentive for your team.  And join me because I’m already going!

I have special discounted pricing too.  Here’s the link:

http://keypersonofinfluence.com/usa/go.php?p=a133&w=bkpi

Remember, for Monday you get a buy 1 get 1 free option.  Just go buy the ticket, and they will call you on Tuesday (Dec 3) to get the name of who you want to give the free ticket to.

Hope to see you there!

Tara Richter, Author & Publisher

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Happy Thanksgiving!

Thanksgiving

I want to wish you and your family a happy Thanksgiving this holiday season. May your day be full of the warmth of friends and family & your bellies are full of turkey!

Sincerely, Tara Richter

 

Black Friday Sale While you plan your shopping route tomorrow for holiday deals, don’t forget about my new procedure manual that will be on sale for 50% off from 10 AM – 11 AM EST. Friday morning I will post the link to purchase with PROMO code when the sale starts. Within my new book you will learn:

  • How to write a book through bloggingPublish Book
  • How to drive 4,000 hits a month to your blog
  • Why self-publishing is the new game changer
  • Why is it important to write your own book
  • How to create a book cover
  • How to format a paperback book
  • Setting up Distribution Channels
  • Figuring out Royalty structure
  • Formatting a book for Kindle
  • What’s the best price point to sell a book
  • And much more!

 

Testimonials:

“I was so excited to be one of Tara’s very first clients to be coached through the writing and publishing process! I have never written a book before in my life, so I knew when I wanted to embark on this journey; she was the one I needed to contact.  If I can write and publish a book with no experience, you can too!”
Anthony Amos, Multi Founding Franchisor & Partnership Expert

“When Anthony and I decided to publish a joint book, he said he didn’t want to utilize ghost writers. He thought we should write it ourselves. I thought he was crazy, we wouldn’t have enough time in our hectic schedules to get this done. However, when we brought Tara aboard, her coaching techniques made it easy. If you want to be a published author, Tara is the one to get the job done!”
Kevin Harrington, Shark from ABC’s “Shark Tank”

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Become a Key Person of Influence – Tampa Event 2014

KPI 2014

Despite a lifetime of hard work, small business owners, consultants and ‘corporate escapees’ often find themselves underpaid, undervalued and under recognized. Over 8 hours, each speaker will deliver a potent 40 minute talk to arm you with simple and proven methods for becoming highly valued, highly paid and recession proof no matter what your industry of expertise. Remember, in the ideas economy, building a thriving business based on your skills, talents and expertise won’t happen by itself. It takes preparation and design to get it right. Get your discount tickets here!

qrcode JungleBy the end of this conference you will be crystal clear on what you must do in 2014 in order to own your niche, capture your value and make a name for yourself in the new economy. Learn the art of “The Perfect Pitch” from Forbes Riley. She has been highlighted by Forbes magazine as a mega-brand CEO for her own fitness brand SpinGym® and featured on E! Entertainment’s TV special profiling her award winning product lines. Forbes’ business success can largely be credited to her instinctive ability to create an irresistible pitch for the products she develops. The worlds best product or service mean nothing if the pitch isn’t perfect.

Kevin Harrington will show you how to productize your value. Kevin Harrington is widely acknowledged as a pioneer and principal architect of the infomercial industry. In 1984, Kevin produced one of the industry’s first 30 minute infomercials. Since then, he has been involved with over 500 product launches that resulted in sales of over $4 billion worldwide with 20 products that reached individual sales of over $100 million. Kevin was selected as an investor “Shark” on the ABC television series Shark Tank. When it comes to knowing what makes a product sizzle or fizzle, there is no one better!

Tara Headshot“I’m Tara Richter, Author & Publisher, After attending last year’s event, I signed up for the 9 month KPI program. Its change my entire business model! I also got the great opportunity to personally coach Kevin Harrington & Anthony Amos with writing & publishing their joint book coming out soon! It never would have happened without KPI. I highly encourage you to attend this event if you want to improve your business.”

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Sunday Writing Tip

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While you are writing your book, if it doesn’t make you laugh, cry or think… it’s not worth putting on paper. Your words need to move you and inspire you, otherwise they will not inspire others. I go through all these emotions while I’m writing my books, even this last one that is more a technical guide. You still need to weave a personal story throughout to keep people interested. It doesn’t have to be a lot, but just a few paragraphs in the beginning  to give it a human element that others can relate to. Maybe a funny  story of something that happened that correlates to the information you are going to inform the readers of.  It’s a skill learning how to do this. To educate people while keeping the  engaged and entertained at the same time.

by Tara Richter

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Writing Tip of the Day

Man writing in notebookWhile you are composing your book, don’t worry about formatting, how it looks in word, or editing. Sometimes you will get caught up in those details, but it’s more important to get the thoughts out of your head & on paper. Cleaning it up, editing and formatting will be done during revisions. Your first document is a rough draft. They call it that for a reason, it’s rough, probably going to suck at some points, but that’s ok. No one writes a perfect book the first time around. Just get the concept and ideas out of your head no matter how awful you think it might be at the time. Especially once you get into the writing flow, sometimes phrases come out of your mind faster than your fingers can type. So things can get chopped up and not make sense, but that’s what the editor is for. To read it from another persons perspective that is not in your head knowing where the story is going. Your job is just to write!

by Tara Richter

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Design a Compelling Book Cover

Now that your manuscript is finished you need to design a cover to showcase book. This is the selling part of all your great content inside. It needs to sell itself just from looking at the cover. They say you never get a second chance to make a first impression, neither does your novel.

This maybe a  more difficult part if you do not have any design skills. However, less is more. You do not need a really fancy cover to get someone’s attention to buy your book. It should be simple and bold. Think about a billboard for instance. Companies have about 30 seconds or less to get your attention while you are driving 70 miles per hour on the freeway. Most billboards have few words with a large picture, plain, bold fonts. The same should be with your book. You should think about how it would look sitting on the shelf 5 or 10 feet away. Can you read the title? Can you see the pictures? Does it intrigue you enough to walk over and take a closer look? Do you get the overall concept within 30 seconds?

A tip from a graphic designer, (that’s my college degree) is to every now and then during the process get up from your computer and walk across the room to view your design. How does it look? Sometimes we get caught up being so close to it, you forget to look at it from another perspective. Think of the books that you have purchased in the past. What did you like about the cover or didn’t like? Mimic the design that compelled you to buy a book. I personally like to place my professional photos on the front or back of my books because I’m branding myself. It also gives a human touch to my advice so others can relate to me. Deciding if you want your photo on the cover depends upon the kind of book you’re writing. If the story is about depression, you wouldn’t want a bright eyed, smiling face on the front. Make sure the images portray the content accurately.

Since  I am a graphic designer, yes I do have an extra talent to be able to design my own book covers. Nonetheless, you can do it too. I have used Photoshop and Illustrator on my first 3 books. Photoshop is the best tool to use because you need layers and be able to know the resolution of your images,  300 DPI (dots per inch) minimum for printing purposes. If you do not want to buy Photoshop, you can download a free 30 trial period that will give you enough time to create your cover. Or you can hire a professional to do it for you. We have a lot carte services & can create a great cover for you.

by Tara Richter

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Write Every Spare Minute You Have

Young woman writing,sketching, by lakeYou need to take advantage of every spare moment you have to finish your book and write when you feel inspired. Once you get your thoughts spinning in your head you need to stop what you’re doing and write them down, even if its chicken scratch notes. If you don’t you may forget them or the thoughts will not be as intense as they were feeling at the moment. I composed my 2nd and 3rd books writing in small 5 to 10 minutes chunks in grocery stores, on the treadmill,  and on airplanes. I use the notepad app on my iPhone. I bought a blue tooth key board for $50 and carry it around with me so when I’m inspired I sit down and easily write it out. Once I’m done with my thoughts I email it to myself so when I get home, it’s sitting in my email box waiting for me so I don’t forget. Then I copy and paste it into my word document and clean it up.

Anytime you have an extra five minutes in your day, you need to write. Waiting in line to pick up the kids from school? Write on your smart phone or tablet. Walking on the treadmill? Jot some ideas down. Working out always gets ideas rolling in my head. Probably because of all the blood pumping through my veins and those feel-good endorphins flooding my body. I come up with some of my best material while working out. However , I don’t want to lose those racing thoughts!

Traveling soon? Airports is another great time to write. Just think about how many minutes you waste standing in line to be groped by security, flights that are delayed, sitting on the plane waiting for them to fuel up and damn where is that truck to push back the plane!   I was on a flight heading from Tampa to Nebraska one summer and I had my cool little portable Bluetooth keyboard with me. I was typing away on my iPhone, listening to music and having a grand ‘ol time. The couple next to me just kept staring out of the corner of their eyes. Trying to be sly, but not pulling it off. Finally I took my earbuds out so they could ask me that dying question, “Are you really writing on your iPhone?” I told them I’m an author and I how I compose most of my books with this method, they were amazed.

I have tried using the voice dictation option on my iPhone and my experience is that it does not work well. It doesn’t seem to understand what I’m saying and it makes more errors than it’s worth. Even though it would record my speaking quickly, editing all the errors out wasted way more time.  Also I realized that when I’m writing and thinking of what I want to say and how to say it, I pause and re-organize the thoughts in my head a lot. When I do this verbally it makes for a messy transcription to clean up. When I’m typing, I have more time to adjust my information while it goes from my brain to my fingertips to the laptop. So typing versus speaking works better for me. There may be better voice to text software out there and that may be an easier option for you. It doesn’t really matter how you do it, just finding your sweet spot is the key.

by Tara Richter

*This is an excerpt from her next book, “How to Write & Publish a Book for FREE” it will be available for purchase soon! Subscribe to the blog for updates on the process of the book.*

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Write Your Own Words

SignatureWhen one decides to sit down and write a book it is a daunting task. Most people at some point in time in their life want to write a book. Either it be from their life’s experiences or business purposes. I believe as humans we all have the desire to create. The only difference between the authors who have a book published and the ones who don’t is just taking the time to do it. There never is a right time to compose a novel. You will never have those extra minutes just looming over you. You have to create during chaos. You make the time and effort to make it happen. I have written, publish, designed and marketed three books in two years. I didn’t have time to do that while I was managing six properties and running a coaching business, but I did. I will share with you my process and how I utilized every minute to make it count and how I did it all without breaking the bank!

Some persons may think that a ghost writer is a better option for them because it will make it easier. That they will tell their story and have someone else write it. I do not agree with having someone else write your words for you. These are your stories, this is your pain or your happiness. No one can fully understand what you have lived through in life so they cannot express it on paper. Only you have experienced it. I had a ghost writer offer to write my first book, “10 Rules to Survive the Dating Jungle.” However, she wanted to make it fiction and I didn’t want to go in that direction. My book was composed of rules I made for myself after enduring divorce, losing my stepson, an entire lifetime of toxic unhealthy relationships.  She had no idea the pain and agony I went through with a controlling and verbally abusive husband. What it was like to put an end to abuse and to start loving myself. Only I knew what it felt like. So in order for me to tell my story and have it resonate and connect with the reader, my words had to come from me.

After someone reads my books I get lengthy emails telling me how much they enjoyed hearing my stories. How great it is to know someone else had gone through the same turmoil and came out positive and healthy on the other end. I have had fans I’ve never met waive me down at conventions and share with me their own stories. Why? Because when reading my words they felt a connection. It’s as if instead of reading a book, they were sitting down with their girlfriend exchanging stories over a cup of coffee. That is what is going to get you loyal followers. Once you make that deep personal connection with someone, they will never forget you who are. You will hold a special place their hearts because they understand what you have been through, how you succeeded or what mark you’ve made on earth.

Ghost writers are also very expensive and your story will not be as compelling, . I’ve read books that were written by ghost writers and some are just awful. I knew a lady who went through a very tragic experience as a child and she had a great story to tell. I was intrigued when talking to her and I really wanted to read her book. I was so excited when I acquired a copy I couldn’t wait to get home to read it. However, I was truly disappointed. I muddled through about a chapter and then I would have to put it down, it was so bad. You could tell the ghost writer was a decent writer, but the pain could not make a connection with me. In a story of tremendous catastrophe it should have been flooded with deep emotions. It should have made me cry.  I wanted the book to take me down that emotional rollercoaster, but the ghost writer couldn’t pull it off. I tried reading it five times, and well I still haven’t finished it. It’s a shame too. It would have been a great book if it would have come from her own heart and soul.

by Tara Richter

*This is an excerpt from her manual, “How to Write & Publish a Book Yourself” for purchase here.

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